Competitive Messaging

Industry: Consumer Durable Goods Area of Focus: Target Profiling & Message Optimization Target: Consumers Method: Quant online surveys Background: Mattress manufacturer competing in the customizable bed space against market leader. Client needed better insight into the consumer decision-making process that leads to sales of the key competitor’s product. Business Question: How can client company improve […]

Read more

Product Line Extension Assessment

Industry: Consumer Durable Goods Area of Focus: Product & Service Development and Refinement Target: Consumers Method: Quant online surveys Background: Mattress manufacturer client continuously seeks new and innovative ways to meet consumer needs and extend product lines. Management wanted to understand consumer interest in a mattress type that might fit between traditional innerspring and foam. […]

Read more

Call Center Assessment

Industry: Pharmaceuticals Area of Focus: Customer Satisfaction & Loyalty Target: Patients and caregivers Method: Quant telephone and online surveys Background: Pharmaceutical client has a toll-free phone number and email address for patients and caregivers to inquire about the company and its specific medications. Previous research showed a strong link between patients’ satisfaction with customer service […]

Read more

Hotel Breakfast Area Improvement

Industry: Consumer Services Area of Focus: Product & Service Development and Refinement Target: Consumers Method: Quant online survey Background: A lodging client needed to refresh its breakfast area in order to stay competitive with changes that similar chains had made. Business Question: What were hotel guests’ expectations for items on a hotel’s breakfast area and […]

Read more

Increased Market Share Assessment

Industry: Pharma, biotech, and healthcare Area of Focus: Target Profiling & Message Optimization Target: Physicians and HCPs Method: Qual telephone in-depths Background: Pharmaceutical client marketed a medication to alleviate breakthrough cancer pain. A competitive new-to-market medication had been garnering significant share in a very short amount of time. Business Questions: Why was the new medication […]

Read more

Association Member Value Enhancement

Industry: Associations and non-profits Area of Focus: Product & Service Development and Refinement Target: B2B Method: Qual telephone in-depths and quant online survey Background: Professional membership organization for equine veterinarians seeking to increase value to members in a challenging economy. Business Question: How can the association help its members grow and retain business in a […]

Read more
Go top