Industry: Pharma, biotech, and healthcare Area of Focus: Product & Service Development and Refinement Target: HCPs / B2B Method: In-person focus groups and qual telephone interviews Background: As it launched a new specialty medication for a rare condition, a biopharm client wished to develop a patient service center or hub to provide authorization, reimbursement, and fulfillment […]
Industry: Pharmaceuticals Area of Focus: Process & Program Assessment and Improvement Target: Patients and caregivers Method: Quant telephone surveys Background: Pharma client’s patient program team is responsible for providing a number of services for patients who have been prescribed their medication for multiple sclerosis. Changes were made to the program in one U.S. region to […]
Industry: Consumer Services Area of Focus: Customer Satisfaction & Loyalty Target: B2B Method: Quant online survey Background: Lodging client holds an annual convention for franchisees to foster networking opportunities, tell them about new brand initiatives, and help them better market their hotels. The client wanted to gauge satisfaction with the convention among attendees to understand […]
Industry: Biopharmaceuticals Area of Focus: Process & Program Assessment and Improvement Target: HCPs managing reimbursement & access Method: Quant telephone interviews Background: A biotherapeutics company who relies heavily on specialty pharmacy services for distribution and patient support of its leading products needed unbiased performance metrics on a particular specialty pharmacy to aid in quality assessment and […]
Industry: Consumer Healthcare Area of Focus: Digital Assessment Target: Patients Method: In-person one-on-one interviews Background: Consumer healthcare client markets an OTC product to help relieve allergy symptoms and needed user feedback on the product’s new desktop and mobile websites prior to the public launch. Business Questions: What are the potential points of confusion? How could […]
Industry: Association Management Area of Focus: Digital Assessment Target: B2B Method: Qual in-depths with stimulus sharing via the web Background: Member association client wished to improve the content, features, and navigation of its website. A better site experience would lead to increased revenue as more engaged users pay for web-based content, utilize web-based seminars, and […]
