Industry: Consumer Durable Goods Area of Focus: Product & Service Development and Refinement Target: Consumers Method: Quant online surveys Background: Mattress manufacturer client continuously seeks new and innovative ways to meet consumer needs and extend product lines. Management wanted to understand consumer interest in a mattress type that might fit between traditional innerspring and foam. […]
Industry: Pharmaceuticals Area of Focus: Customer Satisfaction & Loyalty Target: Patients and caregivers Method: Quant telephone and online surveys Background: Pharmaceutical client has a toll-free phone number and email address for patients and caregivers to inquire about the company and its specific medications. Previous research showed a strong link between patients’ satisfaction with customer service […]
Industry: Consumer Services Area of Focus: Product & Service Development and Refinement Target: Consumers Method: Quant online survey Background: A lodging client needed to refresh its breakfast area in order to stay competitive with changes that similar chains had made. Business Question: What were hotel guests’ expectations for items on a hotel’s breakfast area and […]
Industry: Associations and non-profits Area of Focus: Product & Service Development and Refinement Target: B2B Method: Qual telephone in-depths and quant online survey Background: Professional membership organization for equine veterinarians seeking to increase value to members in a challenging economy. Business Question: How can the association help its members grow and retain business in a […]
