donor profile

Industry: Associations and non-profits
Area of Focus: Target Profiling & Message Optimization
Target: Consumers
Method: Quant Online Survey

Background: A non-profit that works in the U.S. and internationally by using soccer as a vehicle to assist under-served youth was interested in better understanding the profile of their recent donors and what would encourage those people to donate again in the future.

Business Question: What is the demographic and soccer-related profile of people who recently donated to the organization? How satisfied have they been with the organization in terms of communications and how their monies were utilized, and what would encourage more frequent donations?

Approach: Quantitative online survey with people who had donated to the organization within the past two years.

Outcome: Study findings helped the organization’s management change the frequency, mode, and content of messages to better engage recent donors.

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