TV Promo Testing

Industry: Media and Television Area of Focus: Ad Effectiveness Target: Consumers Method: Quant online survey Background: A cable and satellite television channel had experienced some audience atrophy for one of its reality-competition shows. As the series prepared for its sixth season on air, our client wanted to understand the key drivers of viewing interest, and […]

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Series Maintenance & Spinoff Research

Industry: Media and Television Area of Focus: TV Pilot Testing and Series Maintenance Target: Program Viewers Method: Quant online survey and focus groups Background: A cable and satellite television channel had a hit reality show with an ensemble cast whose contracts were up for renewal. Our client wanted to understand the strengths and weaknesses of […]

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OTT Product Market Sizing & Optimization

Industry: Media and Television Area of Focus: TV Program Development, Planning, and Strategy Target: Consumers Method: Quant online survey and focus groups Background: A cable and satellite television channel was in the process of developing an OTT streaming product. Our client needed to understand the overall market size and viability of the product, evaluate various […]

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TV Host Assessment

Industry: Media and Television Area of Focus: TV Program Development, Planning, and Strategy Target: Consumers Method: Quant online survey Background: A cable and satellite television channel decided to produce a hosted studio show that would air every night during their week of themed programming. Our client needed to assess four potential hosts in order to […]

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TV Concept Evaluations

Industry: Media and Television Area of Focus: TV Program Development, Planning, and Strategy Target: Consumers Method: Quant online survey and focus groups Background: A cable and satellite television channel had a number of holes to fill in its schedule and had received hundreds of treatments and sizzles for new shows from production companies. Our client […]

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TV Category White Space Assessment

Industry: Media and Television Area of Focus: TV Program Development, Planning, and Strategy Target: Consumers Method: Quant online survey and focus groups Background: A cable and satellite television channel wanted to explore airing shows in a category that was new to them but was already moderately well-established on other channels. Our client was interested in […]

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Marketing Message Optimization

Industry: Media and Television Area of Focus: Target Profiling & Message Optimization Target: Consumers Method: Quant online survey Background: A cable and satellite television channel decided to start airing shows in a category that was new to them but was already well established on other channels. Our client needed to create marketing materials that would […]

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Hotel Chain App Development

Industry: Consumer Services Area of Focus: Product development & refinement Target: Consumers Method: Online focus groups & online survey Background: A global lodging company wanted to assess interest in functional and mobile-enabled enhancements for their app in order to improve the guest experience and retain customers. Element conducted both qualitative and quantitative studies to better […]

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Digital Visitor Verification

Industry: Pharma, biotech, and healthcare Area of Focus: Digital Assessment Target: Physicians & HCPs Method: Quant online survey Background: A pharma company’s digital media agency launched a banner ad and sponsored search campaign to drive prescribers to the product’s website for healthcare professionals. The agency had access to Google Analytics data, which provided visitor quantity and click-through metrics […]

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In-office TV Ad Assessment

Industry: Consumer goods and services Area of Focus: Ad Effectiveness Target: Patients and caregivers Method: In-person quant interviews (in-situ) with test vs. control methodology Background: A large retailer wanted to expand its in-store pharmacy customer base. Ads for the company’s new generic prescription medication program were shown in physician office lobbies using our client’s TV content and […]

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