In-office TV Ad Assessment

Industry: Consumer goods and services Area of Focus: Ad Effectiveness Target: Patients and caregivers Method: In-person quant interviews (in-situ) with test vs. control methodology Background: A large retailer wanted to expand its in-store pharmacy customer base. Ads for the company’s new generic prescription medication program were shown in physician office lobbies using our client’s TV content and […]

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Micro-site ROI Evaluation

Industry: Pharma, biotech, and healthcare Area of Focus: Ad Effectiveness Target: Patients Method: Quant online survey with test vs. control methodology Background: A pharma client marketing a treatment for hypertension was working with a large health publisher to promote its product by sponsoring a site area with hypertension-related content. Our client needed metrics to gauge […]

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TV Promo Testing

Industry: Media and Television Area of Focus: Ad Effectiveness Target: Consumers Method: Quant online survey Background: A cable and satellite television channel had experienced some audience atrophy for one of its reality-competition shows. As the series prepared for its sixth season on air, our client wanted to understand the key drivers of viewing interest, and […]

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