Website Redesign

Industry: Association Management Area of Focus: Digital Assessment Target: B2B Method: Qual in-depths with stimulus sharing via the web Background: Member association client wished to improve the content, features, and navigation of its website. A better site experience would lead to increased revenue as more engaged users pay for web-based content, utilize web-based seminars, and […]

Association Member Value Enhancement

Industry: Associations and non-profits Area of Focus: Product & Service Development and Refinement Target: B2B Method: Qual telephone in-depths and quant online survey Background: Professional membership organization for equine veterinarians seeking to increase value to members in a challenging economy. Business Question: How can the association help its members grow and retain business in a […]

Donor Profile Study

Industry: Associations and non-profits Area of Focus: Target Profiling & Message Optimization Target: Consumers Method: Quant Online Survey Background: A non-profit that works in the U.S. and internationally by using soccer as a vehicle to assist under-served youth was interested in better understanding the profile of their recent donors and what would encourage those people […]