Industry: Consumer Services Area of Focus: Product development & refinement Target: Consumers Method: Online focus groups & online survey Background: A global lodging company wanted to assess interest in functional and mobile-enabled enhancements for their app in order to improve the guest experience and retain customers. Element conducted both qualitative and quantitative studies to better […]
Industry: Consumer Services Area of Focus: Customer Satisfaction & Loyalty Target: B2B Method: Quant online survey Background: Lodging client holds an annual convention for franchisees to foster networking opportunities, tell them about new brand initiatives, and help them better market their hotels. The client wanted to gauge satisfaction with the convention among attendees to understand […]
Industry: Consumer Durable Goods Area of Focus: Product & Service Development and Refinement Target: Consumers Method: Quant online surveys Background: Mattress manufacturer client continuously seeks new and innovative ways to meet consumer needs and extend product lines. Management wanted to understand consumer interest in a mattress type that might fit between traditional innerspring and foam. […]
Industry: Consumer Services Area of Focus: Product & Service Development and Refinement Target: Consumers Method: Quant online survey Background: A lodging client needed to refresh its breakfast area in order to stay competitive with changes that similar chains had made. Business Question: What were hotel guests’ expectations for items on a hotel’s breakfast area and […]
