Industry: Pharmaceuticals Area of Focus: Customer Satisfaction Target: Physicians and HCPs, Key Opinion Leaders Method: Quant online survey Background: The Medical Affairs division of a leading pharmaceutical company utilizes Medical Science Liaisons to create peer-to-peer relationships with Opinion Leaders in the therapeutic areas it serves. The client needed a mechanism for obtaining unbiased feedback to help […]
Industry: Consumer Services Area of Focus: Customer Satisfaction & Loyalty Target: B2B Method: Quant online survey Background: Lodging client holds an annual convention for franchisees to foster networking opportunities, tell them about new brand initiatives, and help them better market their hotels. The client wanted to gauge satisfaction with the convention among attendees to understand […]
Industry: Pharmaceuticals Area of Focus: Customer Satisfaction & Loyalty Target: Patients and caregivers Method: Quant telephone and online surveys Background: Pharmaceutical client has a toll-free phone number and email address for patients and caregivers to inquire about the company and its specific medications. Previous research showed a strong link between patients’ satisfaction with customer service […]
