Industry: Pharma, biotech, and healthcare Area of Focus: Digital Assessment Target: Physicians & HCPs Method: Quant online survey Background: A pharma company’s digital media agency launched a banner ad and sponsored search campaign to drive prescribers to the product’s website for healthcare professionals. The agency had access to Google Analytics data, which provided visitor quantity and click-through metrics […]
Industry: Consumer Healthcare Area of Focus: Digital Assessment Target: Patients Method: In-person one-on-one interviews Background: Consumer healthcare client markets an OTC product to help relieve allergy symptoms and needed user feedback on the product’s new desktop and mobile websites prior to the public launch. Business Questions: What are the potential points of confusion? How could […]
Industry: Association Management Area of Focus: Digital Assessment Target: B2B Method: Qual in-depths with stimulus sharing via the web Background: Member association client wished to improve the content, features, and navigation of its website. A better site experience would lead to increased revenue as more engaged users pay for web-based content, utilize web-based seminars, and […]
