TV Promo Testing

Industry: Media and Television Area of Focus: Ad Effectiveness Target: Consumers Method: Quant online survey Background: A cable and satellite television channel had experienced some audience atrophy for one of its reality-competition shows. As the series prepared for its sixth season on air, our client wanted to understand the key drivers of viewing interest, and […]

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Series Maintenance & Spinoff Research

Industry: Media and Television Area of Focus: TV Pilot Testing and Series Maintenance Target: Program Viewers Method: Quant online survey and focus groups Background: A cable and satellite television channel had a hit reality show with an ensemble cast whose contracts were up for renewal. Our client wanted to understand the strengths and weaknesses of […]

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OTT Product Market Sizing & Optimization

Industry: Media and Television Area of Focus: TV Program Development, Planning, and Strategy Target: Consumers Method: Quant online survey and focus groups Background: A cable and satellite television channel was in the process of developing an OTT streaming product. Our client needed to understand the overall market size and viability of the product, evaluate various […]

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TV Host Assessment

Industry: Media and Television Area of Focus: TV Program Development, Planning, and Strategy Target: Consumers Method: Quant online survey Background: A cable and satellite television channel decided to produce a hosted studio show that would air every night during their week of themed programming. Our client needed to assess four potential hosts in order to […]

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TV Concept Evaluations

Industry: Media and Television Area of Focus: TV Program Development, Planning, and Strategy Target: Consumers Method: Quant online survey and focus groups Background: A cable and satellite television channel had a number of holes to fill in its schedule and had received hundreds of treatments and sizzles for new shows from production companies. Our client […]

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TV Category White Space Assessment

Industry: Media and Television Area of Focus: TV Program Development, Planning, and Strategy Target: Consumers Method: Quant online survey and focus groups Background: A cable and satellite television channel wanted to explore airing shows in a category that was new to them but was already moderately well-established on other channels. Our client was interested in […]

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Marketing Message Optimization

Industry: Media and Television Area of Focus: Target Profiling & Message Optimization Target: Consumers Method: Quant online survey Background: A cable and satellite television channel decided to start airing shows in a category that was new to them but was already well established on other channels. Our client needed to create marketing materials that would […]

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