Digital Visitor Verification

Industry: Pharma, biotech, and healthcare Area of Focus: Digital Assessment Target: Physicians & HCPs Method: Quant online survey Background: A pharma company’s digital media agency launched a banner ad and sponsored search campaign to drive prescribers to the product’s website for healthcare professionals. The agency had access to Google Analytics data, which provided visitor quantity and click-through metrics […]

Read more

Micro-site ROI Evaluation

Industry: Pharma, biotech, and healthcare Area of Focus: Ad Effectiveness Target: Patients Method: Quant online survey with test vs. control methodology Background: A pharma client marketing a treatment for hypertension was working with a large health publisher to promote its product by sponsoring a site area with hypertension-related content. Our client needed metrics to gauge […]

Read more

Patient Service Center/Hub Development

Industry: Pharma, biotech, and healthcare Area of Focus: Product & Service Development and Refinement Target: HCPs / B2B Method: In-person focus groups and qual telephone interviews Background: As it launched a new specialty medication for a rare condition, a biopharm client wished to develop a patient service center or hub to provide authorization, reimbursement, and fulfillment […]

Read more

Physician Attitudinal Profile

Industry: Pharma, biotech, and healthcare Area of Focus: Target Profiling and Message Optimization Target: Physicians and HCPs Method: Quant telephone surveys Background: To aid in the development of marketing for a new Alzheimer’s disease medication formulation, a pharma client’s wished to understand the attitudes and needs of physicians that treat AD. We profiled physicians across […]

Read more

MSL Assessment & Tracking

Industry: Pharmaceuticals Area of Focus: Customer Satisfaction Target: Physicians and HCPs, Key Opinion Leaders Method: Quant online survey Background: The Medical Affairs division of a leading pharmaceutical company utilizes Medical Science Liaisons to create peer-to-peer relationships with Opinion Leaders in the therapeutic areas it serves. The client needed a mechanism for obtaining unbiased feedback to help […]

Read more

Patient Services Program Improvement

Industry: Pharmaceuticals Area of Focus: Process & Program Assessment and Improvement Target: Patients and caregivers Method: Quant telephone surveys Background: Pharma client’s patient program team is responsible for providing a number of services for patients who have been prescribed their medication for multiple sclerosis. Changes were made to the program in one U.S. region to […]

Read more

Specialty Pharmacy Service Assessment

Industry: Biopharmaceuticals Area of Focus: Process & Program Assessment and Improvement Target: HCPs managing reimbursement & access Method: Quant telephone interviews Background: A biotherapeutics company who relies heavily on specialty pharmacy services for distribution and patient support of its leading products needed unbiased performance metrics on a particular specialty pharmacy to aid in quality assessment and […]

Read more

Website / Mobile App Beta Testing

Industry: Consumer Healthcare Area of Focus: Digital Assessment Target: Patients Method: In-person one-on-one interviews Background: Consumer healthcare client markets an OTC product to help relieve allergy symptoms and needed user feedback on the product’s new desktop and mobile websites prior to the public launch. Business Questions: What are the potential points of confusion? How could […]

Read more

Call Center Assessment

Industry: Pharmaceuticals Area of Focus: Customer Satisfaction & Loyalty Target: Patients and caregivers Method: Quant telephone and online surveys Background: Pharmaceutical client has a toll-free phone number and email address for patients and caregivers to inquire about the company and its specific medications. Previous research showed a strong link between patients’ satisfaction with customer service […]

Read more

Increased Market Share Assessment

Industry: Pharma, biotech, and healthcare Area of Focus: Target Profiling & Message Optimization Target: Physicians and HCPs Method: Qual telephone in-depths Background: Pharmaceutical client marketed a medication to alleviate breakthrough cancer pain. A competitive new-to-market medication had been garnering significant share in a very short amount of time. Business Questions: Why was the new medication […]

Read more
Go top