Industry: Pharma, biotech, and healthcare Area of Focus: Digital Assessment Target: Physicians & HCPs Method: Quant online survey Background: A pharma company’s digital media agency launched a banner ad and sponsored search campaign to drive prescribers to the product’s website for healthcare professionals. The agency had access to Google Analytics data, which provided visitor quantity and click-through metrics […]
Industry: Pharmaceuticals Area of Focus: Customer Satisfaction Target: Physicians and HCPs, Key Opinion Leaders Method: Quant online survey Background: The Medical Affairs division of a leading pharmaceutical company utilizes Medical Science Liaisons to create peer-to-peer relationships with Opinion Leaders in the therapeutic areas it serves. The client needed a mechanism for obtaining unbiased feedback to help […]
Industry: Pharma, biotech, and healthcare Area of Focus: Product & Service Development and Refinement Target: HCPs / B2B Method: In-person focus groups and qual telephone interviews Background: As it launched a new specialty medication for a rare condition, a biopharm client wished to develop a patient service center or hub to provide authorization, reimbursement, and fulfillment […]
Industry: Pharmaceuticals Area of Focus: Process & Program Assessment and Improvement Target: Patients and caregivers Method: Quant telephone surveys Background: Pharma client’s patient program team is responsible for providing a number of services for patients who have been prescribed their medication for multiple sclerosis. Changes were made to the program in one U.S. region to […]
Industry: Biopharmaceuticals Area of Focus: Process & Program Assessment and Improvement Target: HCPs managing reimbursement & access Method: Quant telephone interviews Background: A biotherapeutics company who relies heavily on specialty pharmacy services for distribution and patient support of its leading products needed unbiased performance metrics on a particular specialty pharmacy to aid in quality assessment and […]
Industry: Consumer Healthcare Area of Focus: Digital Assessment Target: Patients Method: In-person one-on-one interviews Background: Consumer healthcare client markets an OTC product to help relieve allergy symptoms and needed user feedback on the product’s new desktop and mobile websites prior to the public launch. Business Questions: What are the potential points of confusion? How could […]
Industry: Pharmaceuticals Area of Focus: Customer Satisfaction & Loyalty Target: Patients and caregivers Method: Quant telephone and online surveys Background: Pharmaceutical client has a toll-free phone number and email address for patients and caregivers to inquire about the company and its specific medications. Previous research showed a strong link between patients’ satisfaction with customer service […]
