Industry: Consumer Services Area of Focus: Product development & refinement Target: Consumers Method: Online focus groups & online survey Background: A global lodging company wanted to assess interest in functional and mobile-enabled enhancements for their app in order to improve the guest experience and retain customers. Element conducted both qualitative and quantitative studies to better […]
Industry: Pharma, biotech, and healthcare Area of Focus: Product & Service Development and Refinement Target: HCPs / B2B Method: In-person focus groups and qual telephone interviews Background: As it launched a new specialty medication for a rare condition, a biopharm client wished to develop a patient service center or hub to provide authorization, reimbursement, and fulfillment […]
Industry: Consumer Durable Goods Area of Focus: Product & Service Development and Refinement Target: Consumers Method: Quant online surveys Background: Mattress manufacturer client continuously seeks new and innovative ways to meet consumer needs and extend product lines. Management wanted to understand consumer interest in a mattress type that might fit between traditional innerspring and foam. […]
Industry: Consumer Services Area of Focus: Product & Service Development and Refinement Target: Consumers Method: Quant online survey Background: A lodging client needed to refresh its breakfast area in order to stay competitive with changes that similar chains had made. Business Question: What were hotel guests’ expectations for items on a hotel’s breakfast area and […]
Industry: Associations and non-profits Area of Focus: Product & Service Development and Refinement Target: B2B Method: Qual telephone in-depths and quant online survey Background: Professional membership organization for equine veterinarians seeking to increase value to members in a challenging economy. Business Question: How can the association help its members grow and retain business in a […]
