Industry: Media and Television Area of Focus: Target Profiling & Message Optimization Target: Consumers Method: Quant online survey Background: A cable and satellite television channel decided to start airing shows in a category that was new to them but was already well established on other channels. Our client needed to create marketing materials that would […]
Industry: Pharma, biotech, and healthcare Area of Focus: Target Profiling and Message Optimization Target: Physicians and HCPs Method: Quant telephone surveys Background: To aid in the development of marketing for a new Alzheimer’s disease medication formulation, a pharma client’s wished to understand the attitudes and needs of physicians that treat AD. We profiled physicians across […]
Industry: Consumer Durable Goods Area of Focus: Target Profiling & Message Optimization Target: Consumers Method: Quant online surveys Background: Mattress manufacturer competing in the customizable bed space against market leader. Client needed better insight into the consumer decision-making process that leads to sales of the key competitor’s product. Business Question: How can client company improve […]
Industry: Pharma, biotech, and healthcare Area of Focus: Target Profiling & Message Optimization Target: Physicians and HCPs Method: Qual telephone in-depths Background: Pharmaceutical client marketed a medication to alleviate breakthrough cancer pain. A competitive new-to-market medication had been garnering significant share in a very short amount of time. Business Questions: Why was the new medication […]
Industry: Associations and non-profits Area of Focus: Target Profiling & Message Optimization Target: Consumers Method: Quant Online Survey Background: A non-profit that works in the U.S. and internationally by using soccer as a vehicle to assist under-served youth was interested in better understanding the profile of their recent donors and what would encourage those people […]
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