Industry: Consumer Services
Area of Focus: Product & Service Development and Refinement
Target: Consumers
Method: Quant online survey

Background: A lodging client needed to refresh its breakfast area in order to stay competitive with changes that similar chains had made.

Business Question: What were hotel guests’ expectations for items on a hotel’s breakfast area and which specific foods would make it most appealing?

Approach: Quantitative online survey using a discrete choice-based methodology with consumers who had recently stayed at the client’s hotel chain or a competitive set hotel.

Outcome: Our client revised the mix of breakfast offerings to ensure that as many guests’ needs were being met without having too many items from one category and not enough from another. Items were also selected to increase efficiency and cost effectiveness for franchisees.