Most of our clients agree that the stakes are too high to introduce or change products and services without conducting research first.
Our “full-service but flexible” approach allows clients to utilize our services in ways that best meet their internal development lifecycles and budgets. For some, that might mean one large study at the beginning to assess demand and identify product needs and another right before launch as a bug check.
For others, it might mean frequent mini-studies at ten different stages as they go through the process of understanding product feasibility to wireframe development to prototype assessment to feature inclusion to usability test to initial post-launch assessment. In all cases, our ultimate goal is to equip our clients with information they need along the way to maximize the success of the products and services they launch.