“We can’t reach everyone, so whom should we target?” “What do prospective customers need to hear to even consider us?”

Target Profiling & Message OptimizationWe’ve heard those two simple, but key, questions time and again from the companies with whom we work, and we truly understand the need to narrow the scope in order to succeed. We’ve helped companies across industries identify the lowest hanging fruit and prioritize the next-best and even second-next-best targets for their products and services. We’ve also helped them determine not only what to say to prospective customers, but also how to say it and how often. The solutions and analytics we use are sometimes complex, but they always aim to give our clients clear answers to those two basic, but very important, questions.


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