While consumers usually see only the finished product of a TV show or digital short, most of the key decisions are made well before a pilot is even commissioned.

TV Program Development, Planning, and StrategyAt Element, we relish working with our media clients on a variety of development-stage projects that help inform the direction of their channel. From genre audits that assess the white space in a genre and the viability of a channel entering a category in the first place, to concept testing studies that allow a channel or production company to home-in on the aspects of a show that resonate the most, to sizzle and clip testing studies that weed out the viable shows from the weak ones, to talent testing studies that help content providers choose the right hosts and characters for their shows, Element has the tools and experience to ensure our clients make the right decisions before the shows are even produced.

 

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