Not surprisingly, our association and non-profit clients tend to be smaller in size than our global, for-profit customers, but their marketing and research issues are often the same.

Associations and non-profitsAt times, their objectives may focus on understanding facets of “membership” or optimizing “donations,” rather than “customers” and “payments.” That said, by and large, we help our association and non-profit clients with targeting and profiling, product and service development, advertising and promotions, website development, and customer or member satisfaction and retention. They benefit from our solid research fundamentals that apply to all types of organizations as well as our understanding for the nuances of association and non-profit management.

 

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