Having tested thousands of concepts, sizzles, host reels, pilots, continuing series, promos, print ads, and other forms of content, Element’s TV and Media team has a unique and extensive history of working with cable TV clients and production companies to inform and improve their products.

Media and televisionWhether we are testing a pilot to assess its viability to be on the air or improve its chances of on-air success, testing an array of sizzles to inform a channel’s development decisions, testing multiple promos in a marketing campaign to fine-tune their messaging and inform the media buy, or simply tracking a channel’s brand equity and attributes over time to understand its strengths and weaknesses relative to its competitive set, our breadth of experience and reservoir of knowledge uniquely position Element to assist our clients in helping them achieve what is most needed for success: cultivating strong brands, and producing great marketing and programming content.


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