Benadryl Desktop & Mobile Website Usability Case Study

Background: One of Element’s consumer healthcare clients markets an OTC product to help relieve allergy symptoms. The company had recently redesigned the product’s website and mobile site and they wished to obtain consumer feedback regarding the new sites’ usability. Management recognized that easy-to-use and optimized sites would ensure that visitors were able to quickly obtain […]

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Quest International Users Group Case Study

Background: One of Element’s member associations wished to improve the content, features, and navigation of its website in order to increase usage. A better site experience would encourage longer and more frequent visits and increase satisfaction with the association’s online and offline offerings overall. This would lead to increased revenue as more engaged users pay […]

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