Archimedes Case Study

Background: Our pharmaceutical client marketed a medication to alleviate breakthrough cancer pain. A new medication on the market had been garnering significant market share in a very short amount of time. Business Question: Why was the new medication obtaining sizeable market share so quickly? What did physicians like about the medication in general, and specifically […]

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American Association of Equine Practitioners Case Study

American Association of Equine Practitioners (AAEP) is a professional membership organization for equine veterinarians. AAEP is continuously seeking to provide the most value to members in a challenging economy.

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