Anne-Lamar has spent the entirety of her career within the market research space and has specialized in the analysis of media/television content for over 20 years. Through her experience as both a client and a supplier, she has built a vast knowledge base pertaining to industry trends, behaviors, consumption, and audience profiles. At Element, she partners with clients to meet goals set across business divisions, including Development, Marketing, Production, Programming, and Public Relations. Her expertise lies in non-scripted content.
Anne-Lamar joined Element in 2013, bringing with her a decade of experience in managing both quantitative and qualitative research projects. At Element, she works closely with clients to assist with their decision-marking as they navigate the evolving television/streaming landscape. She manages studies dedicated to developing and/or producing new and existing content. Additionally, she collaborates with clients to evaluate areas like brand equity, marketing strategies and competitive influences.
Anne-Lamar’s career path in media research began at Warner Bros. Discovery (formerly Discovery Communications), managing primary and secondary projects for Animal Planet. From there, she joined Nielsen as part of the Nielsen Media Data group (formerly Nielsen Entertainment TV). As a team leader, she was dedicated to the largest cable client and managed studies that ranged from evaluating pilots and returning series to assessing the effectiveness of marketing campaigns. She has also done extensive work in branding, concept, and talent testing.
Anne-Lamar lives in Bethesda, Maryland, with her husband. They are the parents to two boys, and she enjoys running, reading, and…what else…watching TV whenever the opportunities present themselves.
