Anne-Lamar graduated from Washington & Lee University with a B.A. in mathematics. She has 20+ years of professional experience in the research industry and has had the opportunity to work on both the client and supplier sides. For most of her career, she has specialized in working with clients in the television industry.

anne-lamarAnne-Lamar’s career path in media research began at Discovery Communications, specifically at Animal Planet. From there, she joined The Nielsen Company as part of the Nielsen Entertainment TV group. As Vice President of Client Services, she led the account team dedicated to NETV’s largest cable client and managed a wide variety of studies that ranged from evaluating pilots and returning series to assessing the effectiveness of marketing campaigns. She has also done extensive work in brand, concept, and talent testing.

Anne-Lamar joined Element in 2013, bringing with her a decade of experience in managing both quantitative and qualitative research projects. At Element, she works closely with clients as they navigate the ever-change television landscape. She manages studies dedicated to developing and/or producing new and existing content. Additionally, she assists clients in areas like evaluating brand equity, marketing strategies and competitive influences.

Anne-Lamar lives in Bethesda, Maryland. She is a mother to two young boys and enjoys running, reading, and resting whenever the opportunities present themselves.

Go top