The research areas in which we work are very wide ranging.
- Ad Effectiveness
- Advertising campaign ROI assessment
- Brand & Product Imagery Testing
- Content Testing including TV shows, host reels, promos, print ads, cover designs, and sizzles
- CRM & e-CRM campaign measurement
- Customer & Prospect Profiling
- Customer Satisfaction & Loyalty
- External Evaluations of Employees
- Market Segmentation
- Marketing Communications & Advertising Development
- Name, Logo, & Package Testing
- Process & Program Assessment and Improvement
- Product & Service Development and Refinement
- Target Profiling & Message Optimization
- TV Pilot Testing and Series Maintenance
- TV program Concept & Pilot Testing
- TV Program Development, Planning & Strategy
- Website Evaluation
- Website Usability Testing
